Privacy Policy

Effective Date: July 21, 2026

Welcome to Becoming the Better You, Inc. (doing business as BTBY). We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register for events, purchase products or services, join a membership, participate in coaching or training, or otherwise interact with BTBY.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following information.

Personal Information

This may include:

Name

Email address

Phone number

Mailing address

Billing information

Company or organization name

Event registrations

Membership information

Course enrollments

Coaching applications

Information you voluntarily provide through forms, surveys, or questionnaires

Payment information is processed through secure third-party payment providers. BTBY does not store complete credit or debit card numbers on our servers.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

IP address

Browser type

Device information

Operating system

Pages visited

Date and time of your visit

Referring website

General location information derived from your IP address

This information helps us improve the performance, security, and user experience of our website.

2. How We Use Your Information

We may use your information to:

Register you for events, workshops, and conferences

Deliver memberships, coaching, courses, and other services

Process payments

Respond to questions and customer support requests

Send confirmations and important account updates

Provide newsletters and marketing communications (you may unsubscribe at any time)

Improve our website, products, and services

Analyze website performance and visitor trends

Protect against fraud, unauthorized activity, or misuse of our services

Comply with legal obligations

3. Cookies and Analytics

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

These technologies may help us:

Remember your preferences

Improve website performance

Measure website traffic

Analyze visitor behavior

Support marketing and advertising efforts

Most web browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect certain website features.

4. When We Share Information

We do not sell your personal information.

We may share information only when necessary to operate our business, including with trusted third-party service providers such as:

Payment processors

Email marketing platforms

Event registration systems

Website hosting providers

Customer relationship management (CRM) platforms

Analytics providers

These providers receive only the information necessary to perform their services on our behalf.

We may also disclose information when required by law or to protect our legal rights, safety, property, or the rights of others.

5. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While no internet transmission or electronic storage system can be guaranteed to be completely secure, we work with reputable service providers and follow industry-standard security practices.

6. Data Retention

We retain personal information only as long as necessary to:

Provide requested services

Maintain business records

Meet legal and accounting requirements

Resolve disputes

Enforce our agreements

When information is no longer required, it is securely deleted or anonymized when practical.

7. Your Choices

You have control over many of the ways your information is used.

You may:

Update your contact information

Request corrections to inaccurate information

Request deletion of your personal information where permitted by law

Unsubscribe from promotional emails at any time using the unsubscribe link included in our communications

Contact us regarding questions about your personal information

Please note that certain information may need to be retained to fulfill legal obligations or complete ongoing transactions.

8. Third-Party Websites

Our website may contain links to third-party websites or services.

BTBY is not responsible for the privacy practices, security, or content of websites that we do not own or control.

We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our services are intended for individuals who are at least 13 years of age.

We do not knowingly collect personal information from children under 13 without appropriate parental or legal guardian consent.

If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.

10. International Visitors

BTBY is headquartered in the United States.

If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

By using our website, you understand that privacy laws may differ between countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements.

Any updates will be posted on this page with a revised Effective Date.

Your continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us.

Becoming the Better You, Inc. (DBA BTBY)

607 Shawnee Street
Leavenworth, KS 66048
United States

Email: [email protected]

Website: https://becomingthebetteryou.com