Practical guidance. Experienced perspective.

Survival. Success. Significance.

Every business reaches moments when a new perspective can make all the difference. We help driven business owners and leadership teams identify what is holding them back, avoid costly mistakes, and build a practical plan for what comes next.

Start the Conversation Explore OR5

Real experience around the table. Business owners, operators, strategists, teachers, and leaders helping you determine your next right step.

Dr. Brenda Ring Wood leading a business training session

Decades of real-world experience in entrepreneurship, operations, sales, leadership, product development, and business growth.

Why BTBB Exists

Born from experience. Built for what comes next.

Becoming The Better Business was not created because we decided consulting sounded impressive. It grew from necessity, shared experience, and a belief that businesses deserve practical guidance from people who have actually done the work.

As Becoming The Better You began to grow, Dr. Brenda Ring Wood, Dr. John E. Avocado, and Dr. Kenya Mester recognized an opportunity. They could bring together their diverse business backgrounds to help fund the larger BTBY mission, support their own families, and help other business owners avoid expensive mistakes.

That idea became Becoming The Better Business. Today, the team combines experience across multimillion-dollar entrepreneurship, manufacturing, food and beverage operations, sales, property management, CAD design, systems, leadership, and organizational development.

Built Through Experience We recommend solutions shaped by real businesses, real teams, and real operational challenges.

Proven Across Industries Our backgrounds span startups, established companies, manufacturing, sales, training, and service organizations.

Practical by Design We turn conversations and observations into priorities, deliverables, and a plan your team can use.

Connected to a Bigger Mission Stronger businesses help create stronger people, families, organizations, and communities.

We do not claim to have every answer. We bring experienced eyes, honest conversations, and practical solutions built from decades of doing the work ourselves.

We Work Best With

Leaders who are ready to move forward.

Our strongest client relationships begin with coachability, curiosity, and the willingness to take action once the path becomes clear.

Business owners who know something needs to change, even if they cannot yet see the complete solution.
Leadership teams that want practical guidance instead of another shelf full of theories.
Organizations preparing for growth, transition, expansion, or a stronger operational foundation.
People who are willing to examine what is working, what is not, and what they may need to do differently.

We May Not Be the Right Fit

Growth still requires your participation.

We bring perspective, structure, accountability, and experience. We do not promise shortcuts, perform magic, or care more about your business than you do.

You are looking for a quick fix without changing the habits or systems creating the problem.
You want someone else to make every decision and carry every responsibility.
You are not willing to hear honest feedback or test a different approach.
You are not currently ready to invest the time and energy required to implement meaningful change.

What may be holding your business back?

Sometimes the challenge is obvious. Sometimes it is hiding inside the systems, conversations, and workarounds your team has learned to live with.

01

Growth Without Structure

The business is growing, but the systems and processes have not caught up.

02

Leadership Challenges

Expectations are unclear, decisions stall, or the team lacks alignment and accountability.

03

Knowledge Trapped in Heads

Critical processes depend on one person instead of clear, repeatable documentation.

04

Operational Inefficiency

Work is duplicated, communication breaks down, and preventable problems consume the day.

05

Decision Fatigue

Everything feels urgent, making it difficult to identify which actions will create the greatest impact.

06

Systems That No Longer Fit

The CRM, workflow, or internal process may have worked before, but it is now creating friction.

07

Scaling Without Losing Quality

Growth is creating pressure on consistency, customer experience, compliance, or team performance.

08

Uncertainty About What Comes Next

You have ideas and opportunities, but need clarity about where to focus first.

You do not need to arrive with the perfect diagnosis. Our first job is to help you understand what the business actually needs.

01

Start With a Conversation

Discovery

We meet live or by Zoom to learn about the business, your goals, the challenges you already see, and where you believe support may be needed.

02

Look Beneath the Surface

Deep Dive

We examine leadership, operations, systems, communication, processes, available resources, and the gaps between where the business is and where it wants to go.

03

Identify the Real Need

Recommendations

We recommend the areas of support that make the most sense for your business, whether that includes leadership development, SOPs, systems, CRM improvement, or operational strategy.

04

Create the Path

Roadmap

Based on your goals and the findings from the deep dive, we create a practical six- to twelve-month plan with priorities, milestones, and clearly defined next steps.

05

Do the Work Together

Implementation

We help turn the plan into usable deliverables, stronger systems, better conversations, and consistent action while providing accountability along the way.

Built Around Your Findings

Your plan should fit your business, not force your business into a package.

One company may need stronger leadership systems. Another may need documented processes, clearer roles, or a CRM glow-up. The deep dive helps us determine what should happen first so you do not waste money solving the wrong problem.

Priorities based on the greatest immediate need
Deliverables that support real implementation
Milestones for a six- to twelve-month engagement
Accountability, review, and course correction

01 Clarify Identify the goals, gaps, and most urgent priorities.

02 Strengthen Improve leadership, systems, processes, and communication.

03 Implement Turn decisions into usable tools and repeatable practices.

04 Grow Build momentum without losing quality, focus, or purpose.

You do not need to know which service to ask for.

Start with the conversation. We will help determine what makes sense based on the business, the goals, and the work you are ready to do.

Start the Conversation

Areas of Expertise

Experience that moves beyond advice.

We do not begin by handing you a predetermined package. We identify what the business needs, determine which members of our team bring the right experience, and create a plan around the work that will make the greatest difference.

A Becoming The Better Business team member meeting with a client

The right perspective for the problem. Different challenges may call for different combinations of strategy, systems, leadership, and implementation support.

Business Strategy

Clarifying goals, evaluating opportunities, identifying priorities, and helping leadership make informed decisions about what should happen next.

Operations and Process Improvement

Examining how work moves through the organization and improving the systems, responsibilities, and workflows that support daily operations.

Leadership and Team Alignment

Strengthening expectations, communication, accountability, decision-making, and the ability of leaders to guide their teams effectively.

SOPs and Documentation

Moving essential knowledge out of individual heads and into clear, usable procedures that support consistency, quality, and continuity.

CRM and Workflow Improvement

Reviewing the tools and processes already in place, identifying friction, and creating workflows that better support the people using them.

Product and Service Development

Helping shape ideas into practical offerings by examining the customer need, delivery model, operational requirements, and path to implementation.

Growth and Scaling Readiness

Preparing systems, teams, processes, and leadership for growth without sacrificing quality, customer experience, or operational control.

Accountability and Implementation

Helping turn plans into completed work through structured priorities, practical deliverables, ongoing review, and honest course correction.

You do not need to choose from this list before contacting us.

The discovery conversation and deep dive help determine which areas deserve attention first. Sometimes the problem a business feels is only a symptom of something happening elsewhere.

Talk With Our Team

PERSPECTIVE 01

Entrepreneurship

Our experience includes creating, operating, and growing businesses from early-stage ventures through multimillion-dollar organizations. We understand the difference between having a strong idea and building the structure that allows it to last.

Startups
Business Growth
Service Companies
Property Management
Franchise Support

PERSPECTIVE 02

Operations

Decades of operational experience have taught us how quality, compliance, communication, documentation, and daily execution affect the health of an organization long before the results appear on a financial report.

Manufacturing
Food and Beverage
Pharmaceutical
Nutraceutical
Quality Systems
Compliance

PERSPECTIVE 03

Leadership

Strategy only works when people understand it, believe in it, and know what they are responsible for doing next. Our work helps leaders create clearer expectations, stronger accountability, and healthier communication across their organizations.

Executive Leadership
Team Alignment
Accountability
Decision-Making
Professional Development

PERSPECTIVE 04

Systems

We help turn institutional knowledge, improvised workarounds, and scattered ideas into usable tools. Strong systems protect quality, reduce confusion, and make it easier for teams to perform consistently as the business grows.

SOP Development
CRM Workflows
Process Improvement
Documentation
Operational Infrastructure

Built Inside Our Own Organizations

We built our own laboratory.

Becoming The Better Business grew from the same questions many of our clients face: how to fund a mission, create sustainable revenue, combine different areas of expertise, and build something capable of growing beyond its founders.

We continue using our own organizations to test ideas, improve processes, refine deliverables, and understand the practical consequences of the recommendations we make. We live with the results, too.

Becoming The Better You Built from a grassroots coaching organization into a growing personal and professional development ecosystem.

OR5 Developed as a repeatable framework for identifying where a business is, what is holding it back, and what comes next.

Client Engagements Each engagement helps us refine how we assess needs, organize priorities, create deliverables, and support implementation.

Selected Experience

Where our perspective comes from.

Our knowledge is collective. Different team members bring different strengths, allowing each engagement to draw from the experience most relevant to the business and the challenge.

Multimillion-Dollar Entrepreneurship

Creating, operating, and growing businesses across multiple industries, subsidiaries, and stages of development.

National Franchise Support

Direct coaching and strategic support for leadership within a national commercial cleaning franchise organization.

Manufacturing and Quality Operations

More than twenty years of experience spanning food and beverage, pharmaceutical, nutraceutical, quality, compliance, documentation, and operational systems.

Sales and Operational Leadership

More than thirty years of experience supporting sales growth, operational development, team performance, and business sustainability.

Product and Technical Development

Experience that includes CAD design, product development, process evaluation, technical problem-solving, and translating complex information into practical instruction.

Professional Development Through Partnerships

Delivering leadership and professional development support through strategic partners serving established organizations and professional teams.

We do not believe the best business guidance comes from theory alone. It comes from people who have built, repaired, improved, and continued growing businesses themselves.

Behind Every Recommendation

Start with perspective. We call it OR5.

Every engagement begins with understanding where your business is before deciding where it should go. OR5 is the framework we developed to identify what is holding the business back and help determine what comes next.

Explore the OR5 Framework

OR5 overview showing a broader perspective of a business

Before solving a problem, make sure it is the right one. OR5 helps reveal the difference between visible symptoms and the needs underneath them.

Different backgrounds. One shared table. Each engagement draws from the people whose experience best fits the business, the challenge, and the work ahead.

Entrepreneurship Business creation, ownership, growth, and long-term strategy.

Operations Systems, processes, compliance, quality, and implementation.

Leadership Communication, accountability, team alignment, and development.

Technical Perspective Product development, CAD design, deep dives, and problem-solving.

You are not hiring a collection of identical consultants. You are gaining access to a team whose differences help us see more of the business.

Meet the BTBY Team

An Outside Perspective

Experience is valuable. Trust is earned.

We can tell you how seriously we take the work, but an outside voice offers a different kind of perspective. Hear what entrepreneur and investor Kevin Harrington has to say about the BTBY team and the way we help people and organizations move forward.

The value of an endorsement is not the name attached to it. It is the confirmation that the work, relationships, and results have earned someone’s confidence.

Kevin Harrington Entrepreneur, investor, and original Shark

Your Next Chapter Starts Here

Let's Build What's Next.

Whether you're building something new, preparing for growth, strengthening your operations, or simply looking for a fresh set of experienced eyes, we'd love to start the conversation.

Ready to grow. You know your business can become something more.

Ready to do the work. Real progress takes commitment, not shortcuts.

Open to honest conversations. Sometimes the best next step isn't the one you expected.

Looking for practical solutions. No fluff. No cookie-cutter consulting. Just meaningful progress.

Is BTBB right for you? We work best with business owners and leaders who are coachable, committed, and ready to take action. If you're simply looking for someone to agree with every idea you already have, we're probably not the right fit.

Schedule a Discovery Call → Explore the BTBY Ecosystem