Legal
Privacy Policy
Effective Date: July 21, 2026
Welcome to Becoming the Better You, Inc. (doing business as BTBY). We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register for events, purchase products or services, join a membership, participate in coaching or training, or otherwise interact with BTBY.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with us, we may collect the following information.
Personal Information
This may include:
- Name
- Email address
- Phone number
- Mailing address
- Billing information
- Company or organization name
- Event registrations
- Membership information
- Course enrollments
- Coaching applications
- Information you voluntarily provide through forms, surveys, or questionnaires
Payment information is processed through secure third-party payment providers. BTBY does not store complete credit or debit card numbers on our servers.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of your visit
- Referring website
- General location information derived from your IP address
This information helps us improve the performance, security, and user experience of our website.
2. How We Use Your Information
We may use your information to:
- Register you for events, workshops, and conferences
- Deliver memberships, coaching, courses, and other services
- Process payments
- Respond to questions and customer support requests
- Send confirmations and important account updates
- Provide newsletters and marketing communications (you may unsubscribe at any time)
- Improve our website, products, and services
- Analyze website performance and visitor trends
- Protect against fraud, unauthorized activity, or misuse of our services
- Comply with legal obligations
3. Cookies and Analytics
Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.
These technologies may help us:
- Remember your preferences
- Improve website performance
- Measure website traffic
- Analyze visitor behavior
- Support marketing and advertising efforts
Most web browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect certain website features.
4. When We Share Information
We do not sell your personal information.
We may share information only when necessary to operate our business, including with trusted third-party service providers such as:
- Payment processors
- Email marketing platforms
- Event registration systems
- Website hosting providers
- Customer relationship management (CRM) platforms
- Analytics providers
These providers receive only the information necessary to perform their services on our behalf.
We may also disclose information when required by law or to protect our legal rights, safety, property, or the rights of others.
5. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
While no internet transmission or electronic storage system can be guaranteed to be completely secure, we work with reputable service providers and follow industry-standard security practices.
6. Data Retention
We retain personal information only as long as necessary to:
- Provide requested services
- Maintain business records
- Meet legal and accounting requirements
- Resolve disputes
- Enforce our agreements
When information is no longer required, it is securely deleted or anonymized when practical.
7. Your Choices
You have control over many of the ways your information is used.
You may:
- Update your contact information
- Request corrections to inaccurate information
- Request deletion of your personal information where permitted by law
- Unsubscribe from promotional emails at any time using the unsubscribe link included in our communications
- Contact us regarding questions about your personal information
Please note that certain information may need to be retained to fulfill legal obligations or complete ongoing transactions.
8. Third-Party Websites
Our website may contain links to third-party websites or services.
BTBY is not responsible for the privacy practices, security, or content of websites that we do not own or control.
We encourage you to review the privacy policies of any third-party websites you visit.
9. Children's Privacy
Our services are intended for individuals who are at least 13 years of age.
We do not knowingly collect personal information from children under 13 without appropriate parental or legal guardian consent.
If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.
10. International Visitors
BTBY is headquartered in the United States.
If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
By using our website, you understand that privacy laws may differ between countries.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements.
Any updates will be posted on this page with a revised Effective Date.
Your continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us.
Becoming the Better You, Inc. (DBA BTBY)
607 Shawnee Street
Leavenworth, KS 66048
United States
Email: [email protected]
Website: becomingthebetteryou.com